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Urban Warriors Unite

The product of two worlds, we try to find ourselves in both, adopting the traditions of the old and the freedom of the new. In order to move forward we must re-trace our steps through history and understand the beginnings of our foundations. We are the New Age nomads, unwilling to settle and always in search of newer pastures. A tribe built of dreams and desires. Our clothes and adornment depict our individual stories, who we are, who we long to be and who we’ve become. They help us mask our inner selves in order to conform, to hide away our fears and insecurities and to protect us from the challenges we meet everyday, which is life. We are tribal warriors in a new arena. The streets are our desert, but we walk in groups to feel affiliation with others similar to ourselves, with the same upbringing and same mission. We want to be heard, to raise our voice to the world and to protest against the leader. We watch dictatorships fall as we march forward to the beats of broken rubble.

To break free from cultural repressions, the new woman is demonstrating her right to do what she desires, to be her own master. She throws away established norms of who a woman should be and what she should wear. She embraces her female sexuality, but refuses to define it according to a traditional male view. We are not afraid to protest for what we believe in. We want to construct our own path and depict our own unique identities. We value our armour – created with meaning and craftsmanship, we refuse to take part of the disposable culture of the new world. We cherish the unusual and characteristic – our attires communicate a message. Perhaps shocking to some, we want to make a difference with those who are oblivious to the fight against unworthy leaders.

My Story

About

Mayada has her roots in two worlds, the UK and the Middle East. She identifies with 2nd generation Ethnics in western countries and is highly influenced by traditional Arabic culture and Bedouin techniques, elements she plays with in her work. Growing up in the metropolitan city of London, street wear has also inspired Mayada in her designs.

Mayada’s interest in fashion started when her grandmother decided to give her first sewing machine at the age of six. She was surrounded by fashion already as a child; her dad worked as a graphic designer and later moved in to the fashion industry when he printed his own designs on to t-shirts dresses, modelled by the famous 60s model Jean Shrimpton. Her mother also took an interest in fashion from a young age when she designed her own clothes.

Her mother, Elham, has influenced Mayada greatly, which is apparent in her work to date. As a young woman growing up in conservative Jordan in the 60s, she broke conventional norms by moving to Egypt by herself to study psychology and later to America to specialize in the field of sexology. Mayada’s admiration for her mother is evident in her work; she challenges traditional dress codes and sexual conformities expected of Arabic women.

After studying design for six years at the top fashion colleges and acquiring work experience with some of the best in the business; with the likes of Luella and Christopher Kane, Mayada has taken what she has learnt from these places and made a strong design identity of her own. Her signature style is simple and hard at the same time. It has the attitude of the street, mixed with the craftsmanship of the Bedouin tribes. Her designs convey a message, telling the story of the youth that has had their identity formed by two different worlds.

Bringing together the heritage of her past with the social concerns of today and some pure hip hop swagger, Khammu is fulfilling her fashion destiny and staying true to her roots, too.

--BROWNBOOK

The Range

Collections

Metropolis

Man versus machine. An age long battle brought to light during the industrial revolution. Within these vast uber cities one could consider our surroundings, the entirety of the world, to be the machine. It depicts the way we live, the way we feel, the air we breathe. We wear clothes in order to protect ourselves from the world around us, casing our bodies to not only protect our skin, but to shield our emotions and inhabitions behind a facade of material. This collection of materiality objectifies our tastes, we can choose how we wish to be percieved through the use of garments, creating our own personal narrative. This collection focuses on creating clothing that protects the wearer as well as empowering her with confidence and subtle sexual allure.

Young Blood

The product of two worlds, we try to find ourselves in both, adopting the traditions of the old and the freedom of the new. In order to mover forward we must re-trace our steps through history and understand the beginnings of our foundations. We are tribal warriors in a new arena. The streets are our desert, but we walk in groups to feel affiliation with others similar to ourselves, with the same upbringing and same mission. We want to be heard, to raise our voice to the world and to protest against the leader. We watch dictatorships fall as we march forward to the beats of broken rubble.

Young Blood

Collection

Metro polis

Collection

Port folio

Process

Some Footage

Motion

Press

  • Rita Ora

    14

    Angel Haze

    11

    Millie Mackintosh

    2

    Adi Ulmansky

    7

    Femme

    4

    Lion Babe

    2

    Editorial

    12

Elements of design

08
June 20, 2011 | Posted by: Admin | 15 Comments

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

3 Responses to "Design Elements"

  • Mike
    June 2011

    This post rocks!! Great looking design and just cool stuff : ).Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

    Reply
  • Admin
    June 2011

    This post rocks!! Great looking design and just cool stuff : ).Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

    Reply
  • John
    June 2011

    This post rocks!! Great looking design and just cool stuff : ).Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

    Reply

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Elements of design

39
June 20, 2011 | Posted by: Admin | Category

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Elements of design

56
June 20, 2011 | Posted by: Admin | Category

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Elements of design

20
June 20, 2011 | Posted by: Admin | Category

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Elements of design

35
June 20, 2011 | Posted by: Admin | Category

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Elements of design

19
June 20, 2011 | Posted by: Admin | 15 Comments

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Contact Us

For all enquiries, please see below.

Contact Details

Tel:+44 751548122
E-mail: info@mayadakhammu.com

Press

Email:press@mayadakhammu.com

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Send us a mail and we will get back to you in 48 hours.

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Styling

H1 Title

lorem ipsum dolor sit amet sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore.

H2 Title

lorem ipsum dolor sit amet sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore.

H3 Title

lorem ipsum dolor sit amet sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore.

H4 Title

lorem ipsum dolor sit amet sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore.

H5 Title

lorem ipsum dolor sit amet sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore.

H6 Title

lorem ipsum dolor sit amet sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore.

Styling

Columns

Half

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Thirds

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Quarter

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

TwoThirds

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut .consectetur adipisicing elit, sed do eiusmod tempor incididunt ut .

Styling

Bullet List
  • Lorem ipsum dolor
  • Sit amet dolor
  • Excepteur sint
  • Inventore veritatis et
Arrow List
  • Lorem ipsum dolor
  • Sit amet dolor
  • Excepteur sint
  • Inventore veritatis et
Check List
  • Lorem ipsum dolor
  • Sit amet dolor
  • Excepteur sint
  • Inventore veritatis et
Plus List
Minus List
  • Lorem ipsum dolor
  • Sit amet dolor
  • Excepteur sint
  • Inventore veritatis et
Arrow2 List
  • Lorem ipsum dolor
  • Sit amet dolor
  • Excepteur sint
  • Inventore veritatis et

Styling

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.Lorem Ipsum passages, and more recently with desktop publishing.

--client name

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.Lorem Ipsum passages, and more recently with desktop publishing.

--client name

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.Lorem Ipsum passages, and more recently with desktop publishing.

--client name

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Styling

Buttons

Size Variations

small medium large

Button effects

no effect shadow emboss shading

Styling

Fancybox with images & video

Fancybox + image

Fancybox + youtube

Fancybox + vimeo

Fancybox + flowplayer

Embed Video

Youtube

Vimeo

Flow Player

Sample

Sample2

/